Google is updating the “Circle to Search” function to make it more useful for Android users, companies, and marketers.
You may quickly search the web without switching applications by tapping, scribbling, or circling anything that is visible on your phone’s screen.
The tool is better able to provide insightful information with extended AI Overviews, particularly for visual searches.
AI Overviews Now Cover More Visual Searches
The most important change is that AI Overviews can now handle a wider variety of visual search results.
For a fast, AI-powered summary, you can circle anything like a shopfront emblem, a competitor’s advertisement, or a popular product.
Let’s say, for instance, that you come across an intriguing product in a social media post. If so, you may circle it to get a summary of the brand, prices, similar items, and connections to more information.
This improves trend research, competitive analysis, and audience engagement analysis.
Navigational Searches
To make it simpler for you to locate and utilise information, Google is making improvements to Circle to Search. Now, you can write an email, view a URL, or contact via phone with ease.
Circle to Search will identify URLs, phone numbers, and email addresses on your screen so you can take action with a single tap.
Why This Matters
Marketers can use visual search to better understand customer behaviour and spot opportunities.
You can use Circle to Search to find data from rival documents, social media posts, and real-world items like product displays or event posters.
This access to insights can help you make data-driven decisions more quickly.
Availability
Only Android users can immediately start using these fresh features.