
Keywords are the secret ingredient that brings traffic to your website in the dynamic digital marketing world. Whether you’re an expert writer or just new to content development, finding the proper keywords might be the difference between success and ignorance. In this blog, we will discuss the best free keyword research tool you need as a growing digital marketer. But before exploring how to find the best keyword, let us be familiar with what a keyword is.
What is a Keyword?
A keyword is a particular word or phrase that summarises the main idea of the content found on a webpage. These terms are what users input into search engines to find information, products, or services. If someone wants advice on baking a cake, they could search using keywords such as “cake baking tips” or “how to bake a cake.”
Why do You Need It?
- Improving Search Engine Rankings:
You need tools for keyword research because they assist search engines in comprehending your content, thereby simplifying the process for your website to achieve higher rankings in search results. Elevated rankings boost visibility and attract more traffic to your website.
- Engaging Organic Traffic:
With the best free keyword search tools, you can attract targeted visitors who are actively seeking the products, services or information you provide, resulting in better-quality traffic without relying on paid advertisements.
- Improve User Experience:
Aligning your content with user search intent leads to a better experience. Visitors are more inclined to remain longer, explore deeply and interact with your material.
- Acquiring a competitive advantage:
Utilizing keywords effectively can differentiate you in a competitive market. Focusing on specific or less popular keywords can help you draw in a specialized group of people and set your brand apart.
- Guide Content Strategy:
Keywords shape your content strategy by indicating what your audience is seeking. This guarantees that your content stays current, valuable, and aligned with audience requirements, promoting interaction and confidence.
Keywords play a crucial role in SEO as they connect what users seek with the content you offer to meet those requirements. But what if you’re on a low budget? how to find the best keyword? No need to worry! Numerous free tools are available to help you discover effective keywords without spending a lot of money. In this blog, we’ll look at some of the best tools for keyword research and how they may help you with your content strategy.
Best Free Keyword Search Tools:
Now let us discuss the best tools for keyword research one by one, along with their advantages and disadvantages and find the answer of how to find the best keyword.
It is a tool offered by Google at no cost which assists users in identifying suitable keywords for their SEO and advertising plans. It provides valuable information on search volume, keyword trends and competition, making it a must-have tool for content creators, marketers and advertisers aiming to improve their online visibility.
Pros:
- Accurate information: Since it extracts information straight from Google, you get precise and dependable data on search volumes and trends.
- Keyword Recommendations: Gives a compilation of relevant keywords according to your input, broadening your content approach.
- Filtering options: Enables more focused keyword research through filtering by location, language and device.
- Integrated advertising: This is especially beneficial for individuals managing Google Ads, as it effortlessly connects with paid marketing campaigns.
Cons:
- Limited information: Mainly focussing on marketers, the competitive data primarily covers paid search instead of organic SEO.
- Requires Google account: Joining Google Ads is required to use the tool, which could be a problem for certain individuals.
- Extensive keyword information: It offers general keywords instead of specialized, detailed ones that could benefit specific content plans more.
2. Ubersuggest:
Ubersuggest is one of the best tools for keyword research developed by Neil Patel. It is a free tool that assists users in finding appropriate keywords, examining search volume and evaluating SEO competition. Providing valuable resources for marketers and content creators looking to enhance their online presence. It includes information on keyword trends, content suggestions, and backlinks.
Pros:
- User-Friendly Interface: For beginners it is easy to explore and learn something without difficulties.
- Complete keyword information: It offers search volume, SEO competition, and CPC information to assist in selecting appropriate keywords for SEO and PPC campaigns.
- Content Ideas: Creates potential content concepts and recommends subject areas using the highest-ranking pages related to your selected keywords.
- Backlink Research: Provides valuable information on potential backlink possibilities, essential for enhancing domain authority and ranking.
Cons:
- Limited Access: The limited daily searches and data in the free version may need to be more for in-depth research.
- Data Accuracy: Keyword data may not be as accurate as tools like Google Keyword Planner, especially for search volume.
- Paid Features: Only the paid version offers certain advanced features such as detailed reports and competitive analysis.
Google Trends is one of the best free keyword search tools that analyzes the popularity of search queries in various regions and languages. It offers up-to-date information on popular subjects, enabling users to track the search volume of keywords and spot new trends, which is useful for content planning and market research.
Pros:
- Real-time Data: Google Trends provides current insights on the latest trends to stay relevant with your content.
- Historical Analysis: Allows you to track your keyword’s popularity over time and helps you identify seasonal trends and long-term changes.
- Local Intelligence: Offers geographical information indicating the locations where specific keywords are most commonly searched, which is beneficial for local SEO and directed marketing campaigns.
- Topic comparison: Allows multiple keywords or topics to be compared and uses them as benchmarks for strategic decisions.
Cons:
- Inaccurate Search Volumes: Using relative search interest instead of specific numbers might be less effective for precise keyword targeting.
- Keyword Limitation: Ideal for evaluating general patterns; less useful for specific or uncommon keywords.
- Complicated Data Service: This may need some analysis and could be more challenging for new users when compared to alternative keyword tools.
One of the tools for keyword research is AnswerThePublic. It is used for researching keywords that display common search queries and questions about a particular subject. Creating keyword ideas from actual user queries assists content creators in comprehending the worries, necessities and curiosities of their desired audience, serving as a beneficial resource for brainstorming content concepts and enhancing long-tail keywords.
Pros:
- User-friendly: Displays keywords in the form of questions, prepositions and comparisons that accurately reflect what users are looking for.
- Content Ideas: Great for generating content ideas, especially for FAQs, blog posts and articles that answer questions.
- Visual Depiction: Presents data in a format that is easy to see, making it easier to identify patterns and relationships between keywords.
- Long-Tail Keywords: Identifies long-tail keywords that are not commonly used in standard keyword software, leading to increased opportunities and less competition.
Cons:
- Insufficient Information: Provides general insights instead of specific metrics such as search volume or competition, which may necessitate additional tools for further examination.
- Limited Free Entry: The number of daily searches you can do is restricted in the free version, which could limit in-depth research.
- Data Analysis Required: Visual data can be very complex and may require interpretation, which is not easy for beginners.
WordStream is one of the tools for keyword research that helps marketers and content producers find relevant keywords for SEO and PPC campaigns. It creates keyword ideas and provides search traffic, competitiveness, and CPC (Cost Per Click) statistics, making it an invaluable resource for improving content and advertising tactics.
Pros:
- Easy to use: WordStream is designed with a user-friendly interface, making it ideal for beginners or those unfamiliar with keyword research tools. Its simplicity enables fast and straightforward analysis of keywords.
- Keyword Suggestion & Optimisation: WordStream offers keyword suggestions to help users uncover new keyword possibilities, aiding in keyword organization. It also permits effortless categorization and grouping of keywords, making the keyword research process more efficient.
- PPC Management Integration: WordStream is known for its expertise in pay-per-click (PPC) advertising. It seamlessly combines with PPC campaign management, making it perfect for those who prioritize PPC advertising and improving keyword performance.
- Niche Specialized: Provides keyword suggestions tailored to specific industries, assisting users in customizing their content for particular markets or verticals.
Cons:
- Limited Data: WordStream provides a smaller amount of keyword data compared to others. It might not have all the features like competitor analysis and backlink data, which restricts the thoroughness of keyword research and competitive insights.
- Features Limitation: WordStream does not offer as many advanced features, like site auditing and detailed competitor analysis. It might not be the perfect option for those looking for a complete SEO analysis toolbox.
- No Long-Tail Keywords: Searching for long-tail keywords is less effective compared to specialized tools like AnswerThePublic.
In conclusion, finding the correct keywords is crucial for a prosperous content strategy, but it doesn’t need to be expensive. By utilising these complimentary resources, you can uncover keywords to boost your search engine ranking, increase website traffic, and expand your online visibility. Whether you are new or seasoned in marketing, these best free keyword research tools serve as an excellent beginning for your keyword research adventure.
However, successful keyword research also involves more than just identifying high-volume keywords; it also requires grasping their underlying intent and how they align with your content strategy. Employ these instruments judiciously, and observe your content elevate to unprecedented levels!